I help SaaS companies create, improve and grow outstanding digital products.
As customers are more likley to trust services that look good and work well, it’s important to spend just enough time designing and planning your products. Depending on your needs, I can help with either, or both.
Design is not how something looks, it’s how it works.
This means knowing what users want and how they will get value out of your product, before creating it.
If you are unsure, I can help answer these questions and provide everything you will need to create and grow your minimum lovable product.
Development is quite straightforward: I build your app.
I like to lay down a good foundation before starting to code. I start by defining the product requirements, the data model and the app’s major components.
I also follow continuous deployment best practices and document decisions as I go.
As a result, in addition to the code and app, you get everything you need to continue to build and grow your product.
Growing is hard. You plan campaigns, create marketing material and spend money to get people to your website. Yet, results don’t follow.
That’s normal: reaching customers is hard, knowing what people really want or why they really buy is hard, tracking everything properly is hard.
When trying to grow a product, I help first by clarifying what people buy and why, by structuring your marketing activities so you can test, learn, optimize and by tracking your results accurately so you can make decisions confidently.
Customers buy things for many different reasons:
So, in order to grow, you need to know who these customers are and what they want.
And, to engage them effectivly, you will need to lay out an overall acquisition and retention strategy.
Structure is about connecting the what to the how.
In short, once you know who you want to reach and where, you need to know how to do it and what to do if your efforts fail.
I help you by establishing how campaigns and growth activities should be organized, executed and evaluated. And, by having a clear idea of what to do next.
As the saying goes: “success is going from failure to failure without losing your enthusiasm”. I want to help you fail faster and better.
To ensure that you can answer your most pressing questions, I architect and implement your analytics infrastructure, create dashboards and reports and provide instructions on how to properly tag and track your campaigns.